A unique beauty with delicate details and yet still easily overlooked by the untrained eye. Her petals break through what is difficult to discern and still - she sprouts. Seeded and watered by the riverside, she grows to embody new beginnings. She is fine-tuned to captivate the sun.

This collection is a celebration of undoing. The joy in shedding the old to blissfully find shelter under a full bloom of elevated textures, cloud-like patterns, and delicate silks held together by bespoke signatures of newness. Asymmetrical backs and necklines signify her decision to emerge soft therefore strong.

Sequins that reflect her inner light take the stage within Summer 23’. An homage to exotic pleating and iridescent tones that enhance dimension and silhouette. The love of sculptural shapes and intricate embellishment is centered. Sprouted earth hues of peony, gold fusion and rose take form through contemporary fresh visions of femininity, sensuality, and poise. Gowns sweep the earth to reimagine moments of freedom.

Welcome to Hanifa Spring/Summer '23, a journey of blooming.

Many flowers peak every season while others require patience - making their full bloom a once in a lifetime experience. Like exotic petals, the Hanifa woman is rare. She is consistently emerging anew, embracing growth and transforming by the renewal of her mind.

Bloom In Spring SS 23 is her acknowledgement that her past served its purpose, but her best days are ahead. She is awakened by the fresh colors of coral, ivory and rose. She celebrates her softness with draped silks and gowns that, like her, sweep the floor in majesty. She is vibrant like sequins and bears witness to voluminous movement - in life and in fashion.

This body of work is her decision to bloom - even if the world doesn't see it.